He has been honoured with numerous innovation awards both on the personal front and for products he helped develop and bring to market (e.g. Sharp GX10 for most innovative handset by GSMA at MWC2003 in Cannes, Siemens SK65 with integrated BlackBerry/twister keyboard form-factor).
He has extensive experience in the areas of Solution & Product Portfolio – Planning, Design, Strategy Development, Management and Technology – Strategy, Innovation, Vision, Marketing, New Business Development, Trends Management, VAS, Smartphone development, etc.
His expertise & focus has primarily been around the mobile device / terminal value web and its growing ecosystem especially in the mobile data space. He has been focussing on mobile content, media and entertainment (multimedia) convergence along with new age gadgets / emerging devices – smartphones/tablets/superphones/phablets/wearables, Internet of Everything/Things (M2M), HNI (Human-Nature Interface) and seamless (/multi-modal) access as a part of the connected world. He has published several articles, has been a frequently invited speaker to a variety of international forums/conferences, judging global innovation competitions, spearheaded innovation showcases and featured on several prominent Television shows. Anuraj is an adjunct faculty member and lecturer at SP Jain School of Global Management, UTS (University of Technology, Sydney), NU (NIIT University) and a few other global educational institutes.
He has been passionately nurturing a holistic set of ideas and concepts on “wireless meets wellness”. An example is a ‘spiritual’ mobile device (to help reduce stress & bring about holistic balance) with sensoric interaction that harnesses mind power incorporating Natural User interactions. His ideas gained widespread interest and he was also privileged to present to H. H. Dalai Lama.
Anuraj is valued for his in-depth experience on the evolution of mobile devices, convergence, multimedia applications and infotainment services. His strengths lie in harnessing consumer insights and industry trends to develop robust product plans and business cases for new products and services. He has been integral to developing several new mobile device concepts ranging from kids, movie, sports/fitness, outdoor/ruggedized, fashion, wearable tech, ultra-low cost for BOP/MOP, music, gaming, golden ager phones to wellness devices. He believes in driving Innovation and ‘Simplexity’ (a term he coined over a decade and a half ago) to optimize the value proposition and enable clear end user benefits via quality solutions deploying strong use cases with relevant user scenarios. An area close to his heart is building foresight and nurturing future product and solution ideas/concepts e.g. 2020 where several new categories of devices and embedded M2M will prevail.
He has been promoting innovation as a mindset (more so a ‘heartset’) along with the need for a well structured and systematic innovation management process and discipline. Core to this is an open innovation philosophy (integral to pre-strategy) where ecosystem collaboration (‘collabovation’) and co-creation/curation with relevant stakeholders will be key in getting rapid & positive impact. He is well known for sparking, dreaming/incepting and incubating new ideas. He strongly believes and involved in trend scouting, ethnographic research & experimentation using rapid prototyping methodology so we can ‘fail faster to succeed sooner’. He has extensive experience in applied end-to-end design thinking, transforming blue-sky research and strategy into near term tangible products and services. He is a strong promoter of ESP (Emotional Selling Propositions) in addition to USP and applying new-age 3D multimedia story-telling (incorporating AR/VR – MR or Mediated/Mixed/Merged Reality) as a key constituent to innovation marketing for deep empathy driven experiential solution design.
He has spearheaded development of global innovation centres/hubs (polycentric innovation) for co-creation of novel solutions, building innovation strategy/roadmap with multiple stakeholders from R&D, Academia, Vendors, Customers, VCs, etc. devising new ecosystems and business models. He is passionate about developing frugal innovations for helping bridge the digital divide (transforming it into digital opportunities) and empower under-privileged communities using ICT.
Anuraj has an honours degree in Electrical & Electronics Engineering with specialization in Telecommunications from the University of New South Wales (Australia), a micro-eMBA from Oxford (UK) and also completed an executive leadership excellence program from ISB (India). On a personal front Anuraj is an avid traveller, enjoys being in nature, loves racquet sports & soothing music.
Some key influencers he had the fortune of spending valuable moments include: Steve Jobs, Steve Wozniak, H.H. Dalai Lama, Richard Banson, NandanNilekani, Martin Cooper, Ratan Tata, Swami Chinmayananda, Ray Kurzweil, Ela Gandhi (grand-daughter of the great Mahatma), Guy Kawasaki, Sai Baba, Swami ChidanandaSaraswati (Muniji).